Your
electronic medical
representative!
Audience
- >400 000doctors
-
33%of the total number
of RF specialists -
7–10 thousandorganic
monthly increase
Communication tools
Comprehensive information delivery in the shortest time
(starting the project from 1 working day)
Placement of information materials in the news section (scientific articles, clinical recommendations, special cases from medical practice)
Organization and announcing of webcasts of
events / conferences / webinars
Integration of branded
calculators / handbooks
Informative mailing to doctors
of necessary specialities
Carrying out of head counts and surveys among doctors.
Provision of a detailed analytical report in the context
of the geology and specialty of respondents
Conducting
of expert council online
Case
Task
To inform targeted audience about the advantages
of the drug use in clinical practice
Realization
Placement of scientific articles and clinical
research data
Results
Readings 1 049 34,48% of the target audience
Task
To inform target audience about the forthcoming
online conference
Realization
Publication of news and distribution of personal e-mail
messages to physicians of necessary specialization
Results
during the conference
on tape delay
Task
To familiarize targeted audience with the model of choosing contraception methods
Realization
Integration of the selection algorithm into the section "Calculators"
Results
passed tests
several times
of one user was
40 rubles ($0.69 = €0.56)
Task
Invitation of doctors to participate in an online
conference
Realization
Sending personal e-mail messages to doctors
of the necessary specialization with the announcement
of the event and detailed information about the event
Results
"Take part" 487 8% of total target audience 18% of opened letters
Task
Receiving feedback from the target auditory
Realization
Conducting surveys among doctors
on specialized topics and problems
Results
Intervieweddoctors 5 354
Task
To inform target auditory about the benefits
of using the drug in clinical practice
Realization
Conducting of expert council online
Advantages for doctors
- Access to expert council in a convenient format, in a short time
- Experience exchange
Advantages for pharmaceutical companies
- Analysis of feedback from practicing doctors
- Deep understanding of the specifics of clinical thinking and the needs of specialists
- An additional opportunity to inform doctors about the activities, sending out educational materials in the dialogue mode
- Reducing the cost on organization of events