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electronic
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Audience

Doctors-specialists Paramedical staff Residents / interns Справочник Врача
  • >400 000doctors
  • 33%of the total number
    of RF specialists
  •    7–10 thousandorganic
    monthly increase

Communication tools

Comprehensive information delivery in the shortest time
(starting the project from 1 working day)

 
 
 
 
 
 

Placement of information materials in the news section
(scientific articles, clinical recommendations, special cases
from medical practice)

Organization and announcing of webcasts of
events / conferences / webinars

Integration of branded
calculators / handbooks

Informative mailing to doctors
of necessary specialities

Carrying out of head counts and surveys among doctors.
Provision of a detailed analytical report in the context
of the geology and specialty of respondents

Conducting
of expert council online

Case

Example 1 Example 2

Task

To inform targeted audience about the advantages
of the drug use in clinical practice

Realization

Placement of scientific articles and clinical
research data



Period of placement 1 Week
Target audience 3 042

Results

Readings 1 049 34,48% of the target audience
Example 1 Example 2

Task

To inform target audience about the forthcoming
online conference

Realization

Publication of news and distribution of personal e-mail
messages to physicians of necessary specialization

Period of placement 1 Week
Target audience 10 697

Results

Read
the news
1 049 15,4%
Letter
openings
2 434 22%
251 physician connected
during the conference
308 doctors Watched the conference
on tape delay
Example

Task

To familiarize targeted audience with the model of choosing contraception methods

Realization

Integration of the selection algorithm into the section "Calculators"

Period of placement 4 months
Target audience 17 248

Results

Views 7 032 41%
Calculations 7 520 43%
Clicks on the company's website 1 415 8%
The same users
passed tests
several times
The cost of attracting
of one user was
40 rubles ($0.69 = €0.56)
Example 1

Task

Invitation of doctors to participate in an online
conference

Realization

Sending personal e-mail messages to doctors
of the necessary specialization with the announcement
of the event and detailed information about the event

Period of placement 5 days
Target audience 6 120

Results

Openings

2 638 43%
Pressed
"Take part"
487 8% of total target audience 18% of opened letters
Example 1 Example 2

Task

Receiving feedback from the target auditory

Realization

Conducting surveys among doctors
on specialized topics and problems

Period of placement 5 days
Target audience Russian doctors
Federal subjects of Russia 85

Results

Interviewed
doctors
5 354
Example 1

Task

To inform target auditory about the benefits
of using the drug in clinical practice

Realization

Conducting of expert council online

Advantages for doctors

  • Access to expert council in a convenient format, in a short time
  • Experience exchange

Advantages for pharmaceutical companies

  • Analysis of feedback from practicing doctors
  • Deep understanding of the specifics of clinical thinking and the needs of specialists
  • An additional opportunity to inform doctors about the activities, sending out educational materials in the dialogue mode
  • Reducing the cost on organization of events
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Any questions?